The ask

Spindle, an arm of Spool Marketing, provided new businesses with access to our expert marketers on staff through custom financial arrangements and proven turnkey programs. The task was to develop a distinct and cohesive logo and brand identity for Spindle that would not only differentiate it from Spool but also complement Spool’s existing brand identity

What we did

The spindle, often associated with spinning and weaving, represents taking the foundational thread from Spool and transforming it into something greater, a metaphor for how Spindle propels startups forward. This idea is visually represented by the stylized spindle in the logo, which conveys forward motion and growth. In color choice and typography, the logo maintain a modern and energetic aesthetic, appealing to innovative startups looking for a fresh, dynamic marketing approach.

Creative direction & design - Colin Ofloy