Salt Lake City Pitch
The ask
Visit Salt Lake City was looking for a new brand identity a creative AOR… oh and we only had 5 working days to put this together.
What we did
Developed a strong strategic framework and created 3 distinctive creative campaign directions from the insight in the matter of 5 working days with mockups and everything. Ultimately visit salt lake went with a larger local creative agency in salt lake but acknowledged how impressed they were with the creative we had presented in the RFP process
Campaign insight
In a state full of life-changing experiences, from the Mighty 5 National Parks, to the Greatest Snow on Earth carpeting Park City every winter, it’s easy for the uninformed to view Salt Lake as a simple launching pad for other “real” experiences. But you’d be surprised that everything you want in a vacation can be found in Salt Lake. Our ideas first and foremost work to dispel these preconceived notions of the city and surrounding county.
ACD Art - Colin Ofloy
ACD Copy - Ryan Coons