The Ask

With no new news to share, we needed a creative way to increase consumer engagement during a cluttered holiday season with little to no money.

What we did

Working with nutribullet resident registered dietitians and recipe developers, the team created eight unexpected and attention-grabbing smoothie-fied versions of consumers’ favorite Thanksgiving side dishes - from stuffing to green bean casserole -  to celebrate and invigorate their tried-and-true presence on the holiday table. The team put out a full court press to share the recipes far and wide through consumer lifestyle and food, plus general news outlets, inviting consumers to visit nutribullet’s website for the ingredients list and step-by-step instructions.

In addition to developing eight unique smoothie versions of favorite Thanksgiving side dishes, the team and I also executed a comprehensive photoshoot and post-production effort. These visuals were integral in amplifying our campaign.

Creative Director - Colin Ofloy
Art Director (Agency) - Ashley Black
Art Director (Brand) - Caroline Evans
Strategist / Account Director - Megan Narcisi